Sundsvall kårhus is a fraternity for allt the students in Sundsvall university. This groupproject was part of my education and the goal was too create a graphic profile including updated logotype, colours, font, graphic elements and imagery.Background
The fraternity have a lot of activitys such as playing music together, playing theater and much more. They also offers renting of their facilities too both students and companys and one of their buildings has a well known tower.
Before getting in to the creating-process we had to know how their current communication. We gathered all the material they had: Logo, font, colours, website, campaigns, text etc.
What do they want to communicate? Not just a place for students to be in but a company that offers possibilitys and a community.
Too express the versatile of the fraternity we decided to add gradiations too their main colour orange. We used it in their logo, website and promotion products.
Because of the main building is built like a tower with angled windows, we based the logo design after that. We added the gradiations to each part of the windows.
Also, all graphic elements is based on the angle of the tower.